Director of Product

This role is on-site, 5 days a week, working from our Flatiron office in NYC.

About Seated

Seated exists to help restaurants thrive in an industry defined by thin margins and underutilized capacity. We connect thousands of restaurants with millions of high-intent diners through demand-driven pricing and rewards, helping restaurants fill empty tables, reach new guests, increase visit frequency, and drive profitable incremental revenue.

Since launching, billions of dollars in restaurant spend have flowed through Seated, and hundreds of millions of dollars in rewards have been paid to Seated consumers. Today, Seated operates across 20+ U.S. markets and continues to expand nationally.

Our core marketplace is thriving. Now, we’re focused on expanding the value Seated creates for restaurants and consumers and building the company’s next major growth engine.

See it for yourself: seatedapp.io (restaurant side) · getseated.seatedapp.io (diner side) · Seated on iOS · Seated on Android

Role Overview

Seated is hiring a Director of Product to serve as our first dedicated Product leader, owning product strategy and execution across our consumer and restaurant businesses.

Reporting directly to the CEO, this person will play a key role in shaping Seated’s product direction, identifying and validating new growth opportunities, and translating business priorities into products that create meaningful value for restaurants and consumers.

This is a highly hands-on role. You’ll work directly with our SVP of Engineering and a lean engineering team to drive the full product lifecycle, from customer discovery and data analysis to requirements, prioritization, testing, and launch.

We’re looking for someone who thrives in an environment without established product processes or a large team. You’ll bring structure to how we make product decisions, build a focused roadmap, and help establish the foundation for a scalable Product function as Seated grows.

Responsibilities

Own product strategy, roadmap, and execution across Seated’s consumer and restaurant products in partnership with the CEO and Engineering

Identify, evaluate, and validate new product opportunities that can drive Seated’s next stage of growth

Lead product discovery, customer research, experimentation, and business-case development to inform product decisions

Explore opportunities across consumer marketplace expansion, restaurant software, AI, and adjacent products

Drive improvements to critical product infrastructure, including merchant identification and transaction recognition

Partner directly with the SVP of Engineering and engineering team to define requirements, evaluate technical tradeoffs, prioritize initiatives, and deliver high-quality products

Serve as the primary Product owner, driving initiatives from discovery and definition through development, launch, and iteration

Identify and execute product-led growth opportunities across acquisition, engagement, retention, and monetization

Establish lightweight product processes, including roadmap planning, requirements documentation, prioritization frameworks, and success metrics

Translate business objectives, customer insights, and data into clear product priorities and measurable outcomes

Develop a deep understanding of consumer behavior, restaurant operator needs, unit economics, and marketplace dynamics

Help shape the future Product function as Seated grows, including identifying opportunities to expand product and design capabilities