Proxima

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Proxima is a conversion intelligence and predictive data intelligence company based in New York. Founded in 2022 by Alex Song, Proxima focuses on helping eCommerce and consumer brands enhance marketing efficiency and reduce acquisition costs. The company utilizes real-world shopper behavior data to provide insights that drive conversion across the broader market.

Proxima's platform, built on a proprietary Commerce Graph, offers predictive intelligence tools that help brands identify customer segments, optimize paid campaigns, and improve decision-making. Key capabilities include programmatic audiences for demand-side platforms, data-enriched paid social audiences for Meta, and AI-driven customer insights. Proxima offers a free Starter tier, a Pro package with custom analytics, and usage-based pricing for its AI Audiences. The company targets eCommerce, DTC, and consumer tech brands looking to scale their paid acquisition efforts profitably.

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