Confido

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Confido is a New York-based financial automation platform designed specifically for fast-growing Consumer Packaged Goods (CPG) brands. Founded in 2019, the company offers an AI-enabled Software-as-a-Service (SaaS) solution that streamlines complex financial operations. Its platform replaces manual accounting workflows with an integrated system that connects finance, accounting, sales, and operations teams.

The core features of Confido's platform include cash application management, deductions management, trade promotion management, and sales forecasting. These tools help CPG companies automate processes, reduce errors, and save significant time, allowing finance teams to focus on strategic tasks. Confido has successfully managed over $1 billion in deductions for its clients and serves a variety of notable brands in the CPG sector. The company has raised $20 million in funding to support its growth and innovation in financial software.

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